"Here’s to the crazy ones… the misfits, the rebels, the trouble makers… the round pegs in the square holes… the ones who see things differently. They are not fond of rules and they have no respect for the status quo. You can quote them, disagree with them, glorify or vilify them. About the only thing that you can’t do is ignore them, because they change things. They push the human race forward and while some may see them as the crazy ones we see genius. Because the people who are crazy enough to think that they can change the world are the ones who do!”
‘Think Different’ Apple advert

Command and control is history...

Command and control is based on a world that no longer exists... a rational, predictable and orderly world where processes produced results and better processes produced better results. This world left very little scope for brilliant, for passionate, for human value-added.. so we never considered it necessary to engage and involve people.

Our new conceptual world turns this logic upside down and requires us to get our talented, inspiring colleagues to work their magic. We must all ensure that we create a culture and an environment where every one of our colleagues contributes brilliantly, passionately and to the maximum of their potential... including the misfits, the rebels and the trouble makers!

It's all about 100% trust!
Chris