Tuesday, 1 September 2009

I have been doing this for a long time and, after yet another Summer, I am more and more convinced that our continued success depends on how brave we are prepared to be in an increasingly interesting world...

We need to lead by example, to get rid of the fear and to work hard to continue to build brilliant. Building brilliant is all about creativity, imagination and talent. It is all about experiments, pilots and trying things out to see if they work. Above all we must
  • keep calm;
  • go on offensive.
  • engage and involve everyone;
  • move all our energy and effort to the front line;
  • experiment and try things out;
  • make things up as we go along;
  • get some things wrong;
  • get some things right;
  • cry a little; and
  • laugh a lot.
Whatever it takes we must develop, create and build BRILLIANT!

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